12.17.2012

Predicting the Promotional


The Future
Social Media has now surpassed being a trend. It has become a ritual and way of life for many people across the world. Companies have incorporated it to market and promote products/services, consumers have used it to voice their opinions/testimonials, readers have used it to learn the news of the world, friends and families have used it to stay in contact. Technology and ideas are expanding at an exponential rate, with no limits. I can only see social media participating in this advancing movement. Even Myspace, who died a slow painful death, has been resuscitated and is trying to give a new go, with a completely new makeover which has only begun to give out private invitations. (Only God knows if this will work out for Myspace). Mobile apps are going to continue to absorb power in the social media sphere as technology users swap their PCs and Macs for tabloids. Smart phones seem to have taken on a force of their own, becoming the leader in taking pictures on the go, logging into social networks through apps, sending emails, and of course making calls. In my last post, I talked about access to technology. Those with less income or political rights have less access to technology and free speech, and therefore social medias. This is also a movement I see that will change at an exponential rate, as the world becomes more informed and those with the power and resources help bring access to those less privileged. The world will one day become face to face with open markets, open ideas, and endless amount of data. At the same time, privacy and copyrighting battles will continue and everyone will have to be on their highest guard.
Recommendations
In careers that will incorporate social media, whether it be marketing, advertising, or even coding for social media, the biggest recommendation I can give is to stay informed. There is the famous saying "in with the new and out with the old". Well, this is a saying to keep ingrained in your mind. We live in a world where everything is is constantly changing, growing, and being updated at a pace most humans really can't keep up with, whether it be based on time, money, or energy. However, for those working in fields where social networking is used, staying in with the latest trends will help your company and your job. Read news articles or follow certain blogs weekly to find out what new apps or platforms are being released or acclaimed. Don't settle for what is "in" right now like sticking to only Facebook and Twitter. Many new medias, apps, and websites will fail, but your company will not appreciate it if you are the last one on the bandwagon.  Mobile marketing and keeping up with new mobile apps are also a huge recommendation of mine. 

12.03.2012

Promoting Democracy


When one (in America) thinks about social media, one thinks democracy, access to all, freedom of speech, globalization, and those silenced in the past having voices. However, social media, while widely used, is not 100% progressive and democratic - yet. All over the world there are still restrictions to which platforms/websites may be used, the technology is still too expensive for some, certain groups live in fear of trying to speak out, groups are monitored and sometimes imprisoned, propaganda is leaked, people lose their jobs, and at the end of the day the Internet does not have complete equality for all.

Gate Keepers
It seems almost absurd to think that the Internet has Gate Keepers. The Internet is so vast, chaotic, full of user-generated content, easy to break rules. However, keeping with traditional media, there are still media corporations/conglomerates and governments that still have much more control and access than we (those who contribute to the Internet) would like to believe. There are companies/military in the U.S who make their employees sign agreements restricting their uses of social medias, to try to assure their companies reputations stay in tact and to keep information from being leaked. Others in the U.S have been fired or never hired for what companies have found out about them through social media.  Gate Keepers abroad, specifically in countries in Asia, Africa, and even Europe, have even more power and restrictions. While the U.S has the First Amendment (Freedom of Speech), there are still many nations who do not. There are still many nations who oppress women over men, silencing them more. Technology in these nations also seem to be more expensive than in the U.S, keeping accessibility to those of higher income and therefore usually higher educated and living in urban areas. While one can ask the question, does this give these nations' user generated content higher credibility than that in the U.S, what the real issue is democracy. Then there is access to wi-fi and cell phones, because these technologies are a whole new level of being able to cast information abroad. Those with the ability to instantly report and record have also changed the game of politics and journalism. 

Democracy can only exist wholly when everyone has the same amount of access to voice their opinions. The advent of the Internet has helped this, even created policy and other government change in some countries. Unmasking secrets, uniting protests, and discovering new voices has only increased over the past 4 years. The face of Journalism has even changed with websites like Wikileaks. However, the more information, the more danger.







Terror and Propaganda
There will always be those who seek the truth. There will always be those who try to stand up for what is right. There will always be someone who pays the price for freedom and democracy. There will always be information kept from citizens. When those in power are threatened, either they stand down or fight back. There have been several situations, like the "Arab Spring" where those protesting on social medias were counter attacked. The Gate Keepers in these Arabic countries infiltrated the social communities with masks on, gathering information as well as producing false information and confusing propaganda. Men and women alike have been arrested (usually on made up charges) for going against a nations hegemony. There is a saying be careful what you put on the Internet, well for those in other countries many cannot speak their minds because of the terror that has been inflicted in them. Social media, while used to stay in contact for friends and family, has shed light on so many issues, yet there are still dark times to conquer in the battle for true democracy.

Traditional media has transfered to new media, using both to "report". Journalism and advertisers are still under the jurisdictions and standards of these corporations, which work alongside the US government and military. Many journalists of major news corps have come out over the years (annonymously and publicly) to discredit these corps veracity, honesty, and intentions. Just recently award-winning CNN journalist Amber Lyon spoke out that she was being forced to report propaganda on oppression in Bahrain and the war in the Middle East. Who know what kind of consequence she may have run into if she was a news correspondant in another country than the U.S? 



Access in the Workforce
While what I have written about so far, concerns me, not just for those abroad but for our security and freedom in the U.S as well, accessibility in the workforce is what currently affects me personally the most. I currently am employed in a relatively small town, in a small office. However, my office is a DBA of a major corporation that can afford to pay me to promote my office on social medias, as well as provide me tools to expand my knowledge and access to these social medias. I am planning on leaving my college town behind in several months, meaning I must go where there is access so I can continue my career in marketing and media. America has been filled with corporations and monopolies for decades, and with social media it almost seem that the small guys are losing even more. Corporations have the money and time to promote themselves online, whether it be coupons on Foursquare, images on Instagram, or other promotional material on Facebook. At my job, I get excited if 1 person likes our status on our Fan Page, whereas corporation pages get thousands on a daily basis. I can't imagine a small business in a small town anywhere else is getting much more user engagement as I can conjure up. 

Social media is powerful. With power comes responsibility. While some use it to change a nation and others use it to stay in contact with loved ones, users need to practice with caution. Whether it is basing an opinion on an article you read (user-generated or professional) or posting a drunk picture, we are living in a digital age of chaos and danger, but more importantly in an age where we can learn from others and have a fighting chance to change the world for the better.


Alex Comninos, Twitter revolutions and cyber crackdowns: the use of user-generated content and social networking in the Arab spring and beyond, Policy Briefs on the Mobile Internet From a Human Rights Perspective 2/3, Association for Progressive Communications, May 2011.

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