Predicting the Promotional

The Future

Social Media has now surpassed being a trend. It has become a ritual and way of life for many people across the world. Companies have incorporated it to market and promote products/services, consumers have used it to voice their opinions/testimonials, readers have used it to learn the news of the world, friends and families have used it to stay in contact. Technology and ideas are expanding at an exponential rate, with no limits. I can only see social media participating in this advancing movement. Even Myspace, who died a slow painful death, has been resuscitated and is trying to give a new go, with a completely new makeover which has only begun to give out private invitations. (Only God knows if this will work out for Myspace). Mobile apps are going to continue to absorb power in the social media sphere as technology users swap their PCs and Macs for tabloids. Smart phones seem to have taken on a force of their own, becoming the leader in taking pictures on the go, logging into social networks through apps, sending emails, and of course making calls. In my last post, I talked about access to technology. Those with less income or political rights have less access to technology and free speech, and therefore social medias. This is also a movement I see that will change at an exponential rate, as the world becomes more informed and those with the power and resources help bring access to those less privileged. The world will one day become face to face with open markets, open ideas, and endless amount of data. At the same time, privacy and copyrighting battles will continue and everyone will have to be on their highest guard.

Recommendations

In careers that will incorporate social media, whether it be marketing, advertising, or even coding for social media, the biggest recommendation I can give is to stay informed. There is the famous saying "in with the new and out with the old". Well, this is a saying to keep ingrained in your mind. We live in a world where everything is is constantly changing, growing, and being updated at a pace most humans really can't keep up with, whether it be based on time, money, or energy. However, for those working in fields where social networking is used, staying in with the latest trends will help your company and your job. Read news articles or follow certain blogs weekly to find out what new apps or platforms are being released or acclaimed. Don't settle for what is "in" right now like sticking to only Facebook and Twitter. Many new medias, apps, and websites will fail, but your company will not appreciate it if you are the last one on the bandwagon.  Mobile marketing and keeping up with new mobile apps are also a huge recommendation of mine.